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Tussar, natural dyes, linen and cotton come alive through extra weft, weft ikkat, space dyeing, twill weave, diamond weave and dhala pathara bringing together the richness of traditional textile practices with a contemporary sensibility.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eBecause festivities are more than what we wear.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eThey are a time to remember where we come from, what we inherit, and what we choose to carry forward.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eTo wear a textile is to wear its story, a story of artistry, time, skill and the often unseen labour of craftsmanship.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThis season, wear your roots with pride.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"kaincha-cotton-ikkat-saree","title":"Kaincha","description":"\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"LR5Y_W_content markdown prose dark:prose-invert wrap-break-word w-full dark markdown-new-styling\"\u003e\n\u003cp dir=\"auto\"\u003eRooted in Odisha’s textile traditions, \u003cstrong\u003eKaincha\u003c\/strong\u003e brings the beauty of handwoven Ikkat into a contemporary silhouette. 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